A History of Success

In 1968, Wes Foster (pictured above) and Henry Long embarked on a new venture—Long & Foster Real Estate. To celebrate the company’s long history of success, we compiled the below timeline that highlights many of the key moments in Long & Foster’s past. Please explore the memories below and enjoy!


And So It Begins

On May 22, Wes Foster and Henry Long start Long & Foster Real Estate, opening the first office in Fairfax, Va.


Insuring What Matters to You

As part of the total homeownership experience, Wes Foster and Henry Long venture into the insurance business. To this day, Long & Foster continues to offer homeowners, automobile, life, health and business insurance, as well as home warranties.


Over the River

Long & Foster crosses the Potomac River, opening its first Maryland outpost. The office space? Room 101 of the Gaithersburg Holiday Inn.


Action & Satisfaction

That’s what customers want, according to this advertisement in The Washington Post. The same remains true today except you'd replace the “14” with “200.”


D.C. or Bust

The company expands downtown with a location in Washington, D.C. Pictured here, agents gather for a photograph in front of the Washington Monument — an image used in a 1978 Long & Foster brochure.


Foster Buys the Business

Merrill Lynch, in an effort to break into the Washington real estate market, offers to buy Long & Foster in 1978. Henry Long wants to sell, but Wes Foster didn’t agree. He buys out Henry’s half of the business in 1979.


Lauding a Leader

The National Association of Realtors recognizes Wes Foster with the Life Member Award, one of many awards Wes has earned during his career. He’s later honored twice as “One of America’s Five Most Admired Persons in Residential Real Estate” by REAL Trends.


First-Rate Financing

Long & Foster opens a mortgage business to simplify the home-buying process. It continues to help homeowners finance their properties today with Prosperity Mortgage.


The Whole Package

Our suite of services continues growing with the launch of title and escrow businesses. Today, Long & Foster Settlement Services provides consumers with the convenience of true one-stop-shopping and a streamlined homeownership process.


Movin’ On Up

Long & Foster relocates its headquarters to a new facility on Random Hills Drive in Fairfax, Va. This year, the company also opens its first office in Pennsylvania, where it now has a significant presence in the Philadelphia area. (Photo: The Baltimore Sun)


The Big 2-0

Celebrating with a cake bake-off in 1988, the company commemorates 20 years of helping families find the perfect home. Here, the winning entry claims its prize — a photo for the history books.


Guest of Honor

With the help of a regal representative, Long & Foster boosts its presence at the 1989 Maryland Association of Realtors Conference. This famous MGM lion was named Arthur Rex.


Westward Bound

Long & Foster opens its first office in Charles Town, W.Va., where it continues to operate today. Pictured here, agents from Long & Foster’s Charles Town office collect pet items for their local animal shelter as part of their Community Service Day fundraiser in 2010.


L&F Heads to ‘The First State’

Long & Foster hits the beach, opening its first office in coastal Delaware. Pictured here, Long & Foster celebrates the opening of one of its newest offices in Delaware in 2013.


Wes Is a Winner

Wes Foster is honored as Entrepreneur of the Year for real estate in the greater Washington, D.C., area by Ernst & Young and co-sponsors Merrill Lynch and Inc. Magazine in 1991.


Long Before Facebook

The Internet, a brand-new phenomenon, welcomes Long & Foster. The website, LongandFoster.com, is now one of the nation’s most popular brokerage sites and home to more than 20 million property searches annually.


L&F Lends a Hand

Chairman and CEO Wes Foster volunteers with his friends and colleagues at the first Long & Foster Community Service Day. Long & Foster has always believed in giving back to the communities in which its agents and employees live and work.


A Distinguished Gentleman

Wes Foster, pictured here during his 1956 graduation from the Virginia Military Institute, is honored with the VMI Foundation’s highest honor, the Distinguished Service Award. Wes credits his education as a foundation for the strong business values Long & Foster holds today.


35 Years and Growing

As Long & Foster turns 35, the company expands into New Jersey. Wes Foster and the gang sport their finest threads and recognize top producers, including Creig Northrop (pictured with Wes), during the “35 Years… And All That Jazz” celebration.


The Foster Legacy Continues

Wes Foster often credits his alma mater, VMI, with a great deal of his success. He and his wife of 50 years, Betty, helped VMI renovate the stadium, and in turn, the school named its football field after him in 2006.


Expanding on Our Success

Long & Foster expands its business into the Carolinas in 2006, acquiring Fonville Morisey’s 11 offices in the greater Raleigh/Durham (Research Triangle), N.C., market.


A New Home

Wes Foster and local politicians break ground in 2005 on the company’s new headquarters in Chantilly, Va. The new building, modeled after Governor’s Palace in Colonial Williamsburg, opened its doors in 2008 with one of the highest Energy Star efficiency ratings in Virginia.


Celebrating 45 Years

Not only did 2013 bring a return of equity and opportunity to the housing market, but also it marked the 45th anniversary of Long & Foster Real Estate. The company also celebrated the 80th birthday of its founder, Wes Foster, in 2013.


A Year of Strategic Growth

Building on our vision of becoming a leader in the Northeast, Long & Foster joined forces with a number of top real estate firms and teams in Philadelphia, Delaware and New Jersey. We also entered the steadily improving housing market in the Charlottesville, Va., region.


All in the Family

Larry "Boomer" Foster, nephew of founder Wes Foster, is named as an additional president of Long & Foster Real Estate. Boomer’s appointment cements the company’s dedication to taking a family-company approach in everything it does and in maintaining its foundation as a family-run business. (Photo: The Georgetowner)


A Commitment to Service

Building on Wes Foster’s vision for always providing exceptional service, Long & Foster launched the Keys to Excellence in Customer Service campaign in 2014. Through this initiative, we dedicated ourselves to delivering extraordinary support and going above and beyond to help our clients achieve their real estate dreams.


Presenting the Tools for Success

Long & Foster is committed to having the best-equipped agents in the business, and that’s why, in 2014, we began offering our associates Presentation PRO, an interactive marketing and presentation tool by Moxi Works. Using Presentation PRO, our agents can create professional presentations for every marketing opportunity, helping to build their business and better support their clients.


A High-Tech Investment

Long & Foster has long recognized the value of technology in today’s world, and in 2015, we became a part owner of Moxi Works, a dominant tech firm in the real estate industry. The investment in Moxi Works keeps us on the leading edge of brokerage services and ensures our agents have the tools needed to succeed, like Presentation PRO and Moxi Engage.


Leading in Luxury

In 2015, Long & Foster sales associates sold thousands of exquisite luxury properties in the Mid-Atlantic and Northeast, including D.C.’s most expensive single-family home, Fessenden House (pictured here). We also expanded our relationship with Christie’s International Real Estate, becoming the exclusive Christie’s affiliate virtually everywhere we do business.


Taking a Global View

Real estate is global, and Long & Foster has built the relationships and teams to serve our clients here and abroad. In 2015, we not only grew our global affiliations with Leading Real Estate Companies of the World, Luxury Portfolio International and Christie’s International Real Estate, but also we formed new divisions and partnerships to support real estate shoppers from Asia Pacific and beyond.


A New Look

Long & Foster’s commitment to its clients runs much deeper than helping them buy or sell a home, which is why in 2016, the company launched a new website with features that help ensure clients love their homes. The site helps buyers explore new neighborhoods and find the perfect place to live, while it helps sellers display their homes in their best light and show them to more people across the globe than ever before.


Expanding Our Business

Long & Foster acquired Urban Pace, a new construction sales and marketing firm based in Washington, D.C., in April 2016. Working together, our companies will better serve homebuyers and sellers with added knowledge and insight into new construction opportunities.


Partner Advantage Program

Long & Foster introduced its Partner Advantage Program in early 2016, helping businesses to supplement their employee benefits packages. The comprehensive initiative enables companies to offer their employees complimentary assistance for everything related to buying, selling, renting or investing in real estate.


"America's Most Trusted"

Long & Foster was recognized by Lifestory Research as America's Most Trusted Residential Real Estate Brokerage. The company received this honor as a result of the Lifestory Research 2016 America's Most Trusted™ Residential Real Estate Brokerage Brand Study.


Fastest-Growing Website

Long & Foster Foster’s website ranked as the fastest growing site among the industry’s largest real estate brokerages in 2016. Analysis of competitive website traffic came from Hitwise and included the top 30 brokers by volume as rated in the 2017 REAL Trends 500.


Joining the HomeServices Family

The Long & Foster Companies agree to be acquired by Berkshire Hathaway Affiliate HomeServices of America. Becoming part of HomeServices helps strengthen Long & Foster’s position in the marketplace, cements its leading status for years to come and allows the company to remain the best possible real estate and financial services partner for its customers, agents and employees.


The New Look of Long & Foster

Long & Foster refreshed its iconic branding, introducing a new logo and for-sale signs. The redesigned branding not only pays tribute to the company’s extensive history, with a vibrant shade of red—a color that’s been synonymous with Long & Foster for over 20 years—but also elevates its look for the future.


Strategic Growth in the Mid-Atlantic

Even after being acquired itself, Long & Foster continued on its path of strategic growth—purchasing multiple boutique brokerages in the Mid-Atlantic. In the Washington, D.C., metro area, Long & Foster acquired Evers & Co. and McGrath Real Estate Services. In Richmond, it joined forces with Jefferson Properties and in the Charlottesville area, it partnered with Monticello Properties.


Celebrating A Monumental Anniversary

For Long & Foster, 2018 marked five decades of helping people on their journeys home. A coin flip may have decided Long’s name first in the company’s branding, but commitment and dedication to building the best real estate business was the founding principle, which guides the firm to this day.


Putting 'Agents First'

For its 50th anniversary, Long & Foster published “Agents First: Trust, Family and Excellence Since 1968,” a book to honor the company’s past, while looking toward its future. It documents the firm’s first 50 years in the real estate and financial services business, highlighting its agent-focused culture.


Top Workplace & the Best Real Estate Company

Long & Foster earned honors for its sales results, workplace culture and business success in 2018, with recognition from major publications like the Delaware News Journal, the Richmond Times-Dispatch, the Baltimore Business Journal and the Washington Business Journal.


Strategic Growth in Our Mortgage Business

The first quarter of 2018 brought an East Coast expansion for Prosperity Home Mortgage, with the teams from HomeServices Lending in Florida, Georgia, Maryland and North Carolina becoming part of Prosperity. The success of that expansion drove the decision in the fourth quarter of 2018 to merge Prosperity and HomeServices Lending nationwide.


The Results Are In: 97% Satisfaction!

Long & Foster achieved an amazing satisfaction rate in 2018. Of customers who either bought or sold a home with a Long & Foster agent, 97 percent were highly content and would recommend their agent to others, according to results compiled from surveys conducted via Sinclair Customer Metrics, a leading independent market research company.